
And so the scare stories go on. The Chief Executive of the Environment Agency, Lady Young, has said that the battle to deal with climate change needs to be fought "like World War III".
The Environment Secretary Hilary Benn - sounding increasingly as shrill as Hillary Clinton, but without the felonous spouse - said that global warming was a challenge to security, migration, politics and economics, as well as the environment. No hyperbole there then!
Orwellian language and tactics are commonplace when climate change is discussed. Those who are sceptical that climate change is wholly man-made, undesirable or even happening at all (and certainly those who argue that a sledgehammer is being used to crack a nut) are decried not only as "climate change deniers" but, in some cases, "climate change criminals". How long until the thought police come knocking at the door, one wonders.
Robert Kennedy Jr, son of the assassinated former US Attorney General, even describes climate change sceptics as "traitors" (which given the track-record of the Kennedy family, personified by the bloated, alcoholic and shameless Ted Kennedy, is really a case of the pot calling the kettle black).
Ten years ago people were told to worry about the ozone layer. Before that it was acid rain. Before that is was over-population and global cooling. The truth is that the green lobby does not have preservation of the planet or the eradication of disease and poverty at the top of its agenda. It has the ending of capitalism and the erosion of freedom as its primary aims. They just don't have the balls to say so (or, more accurately, are cleverly packaging their message to fool people).
Preventing developing nations from industrialising is as morally reprehensible as obstructing free trade and preserving tariffs. The impact on the global economy of enacting the excessive measures advocated by environmental extremists who seek a socialist utopia will end up propelling western economies backwards. Shrinking economies will mean less money for welfare handouts, overseas aid and (God help us) the arts - have they even thought about that?
I accept that the average punter cares about the environment but not in the grandiose sense the zealots do. The average Briton worries about uncollected litter, preserving the green belt, fresh air, clean water, unsightly graffiti and overuse of landfill. It is to meet the concerns of those Britons that the political parties should be focussing. The sorry truth is that the more politicians try to appease the environmental extremists, the more extreme become their demands. This is how the left operates.
So as we were told in another advertising campaign in the 1980s, our politicians need to learn - when talking to the luddites from Greenpeace, the Green Party and Friends of the Earth - to "just say no". If we don't, watch out for an economic collapse that makes the current credit crunch look like a picnic.